Michigan Tourism Declines Sharply as U.S. States Face Nationwide Drop in Overnight Visitors
A growing nationwide downturn in overnight travel forces states to rethink tourism strategies amid economic pressures and shifting visitor trends.
Michigan has joined a growing list of U.S. states experiencing a sharp decline in overnight tourists this year, signaling mounting pressure on the national tourism industry.
According to a report published by Travel and Tour World, Michigan recorded a 13.1% drop in overnight visitors. The decline reflects broader challenges, including economic instability, evolving travel trends and preferences, and intensified regional competition.
This downturn comes despite Michigan’s rich tourism assets—from the Great Lakes to vibrant cities such as Detroit and Grand Rapids. In response, state officials are launching new promotional campaigns encouraging travelers to explore Michigan’s outdoor adventures and cultural heritage.
Domestic Tourism Challenges
Other states are facing similar declines. Ohio reported a 13.9% decrease in overnight guests, while New Hampshire saw the steepest drop at 23.1%, largely due to competition from neighboring Maine and Vermont. North Carolina, known for its coastlines and mountain ranges, witnessed a 13.6% decline, while Kentucky fell by 12.5% and Alaska by 13.9%, affected by rising travel costs and reduced cruise ship arrivals.
At the top of the list is North Dakota, with a 21.5% decline, followed by Maine at 20.9%, underscoring a worrying national trend. Data from the U.S. Travel Association indicates that domestic tourism has been under pressure since 2023 due to rising costs, slower economic growth, and post-pandemic travel shifts. Many Americans now prefer shorter trips or international travel over domestic tourism.
Experts say these declines require states to rethink their marketing strategies, strengthening cultural experiences, outdoor activities, and new attractions to draw visitors. Competition among states has grown sharper as each one fights to maintain its share of a shrinking tourism market.
As a result, the U.S. tourism industry faces a dual challenge: coping with global economic headwinds while reinventing itself to meet changing visitor expectations and ensure sustainable growth in the years ahead.
