From the heart of Miami, Florida, we bring you the inspiring story of Maher Al-Masri, widely known as Abu Omar, a successful Arab-American entrepreneur who built his name and business from the ground up in the competitive U.S. food industry.
Maher began his journey by recognizing a growing demand among Arab and Muslim communities in America for authentic Arabic food products. What started as a small local trade soon developed into a structured business, focusing on the import, distribution, and promotion of high-quality Arabic food throughout the United States.
Through hard work, deep market understanding, and a strong network, Maher’s company — Ashour Food Distribution — became one of the most well-known and respected Arabic food distribution businesses in America. His brand spread “like wildfire,” becoming a familiar name across states, trusted by retailers, restaurants, and communities alike.
Keys to His Success:
Maher attributes his achievements to several core principles:
-
Commitment to quality: Offering only authentic and trusted Arabic products.
-
Community connection: Understanding the cultural and culinary needs of Arab and Muslim communities.
-
Persistence and vision: Building strong relationships with suppliers and clients while constantly expanding.
A Source of Pride for the Arab Community:
Maher’s journey is not just a business success story; it’s a tale of immigrant perseverance, cultural pride, and entrepreneurial excellence. He has become a source of inspiration for many young Arabs in America who aspire to follow a similar path.
Today, Ashour Food Distribution plays a major role in connecting communities to their culinary roots, ensuring that Arabic flavors remain alive and accessible across the U.S.