Bora Bora, a Kuwaiti coffee brand founded in 2019, has steadily written a new chapter of Arab success in the United States, one of the most competitive markets in the world.
Early Expansion and Milestones
Initially launched by a group of Kuwaiti partners, Bora Bora expanded across seven Arab countries, including Saudi Arabia, Qatar, Bahrain, Oman, Jordan, and Iraq. In 2021, the brand entered the U.S. market, marking the start of a new success story.
Today, Bora Bora has 14 branches in the U.S., surpassing its original goal of 13 by the end of 2024. The brand now operates in 16 states, with more locations under construction. The ultimate goal? To establish a presence in every U.S. state, bringing authentic flavors to a diverse audience.
Key Team and Strategy
The success of Bora Bora USA is credited to a strong leadership team:
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Nabil Al-Rouhani – CEO: Emphasizes a strong team and deep understanding of the U.S. market, targeting not only Arab communities but all nationalities and ethnicities.
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Mohammed Al-Qaifi – COO: Adapted the menu to suit American tastes while preserving Bora Bora’s original Kuwaiti identity.
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Khaled Al-Jahmi – VP & Franchise Director: Oversees careful franchise selection to ensure quality and brand integrity in the U.S. and Canada.
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Wadah Saleem – Growth & Expansion Director: Implements modern marketing strategies and equips teams with tools and technology for sustainable growth.
Cultural and Culinary Appeal
Bora Bora’s menu balances authenticity with local preferences, offering coffee and cuisine that resonate with multicultural audiences. The brand’s approach to franchising ensures consistent quality, while strategic marketing campaigns expand its visibility and customer base.
Looking Ahead
Bora Bora USA is more than a coffee shop — it is a living example of Arab entrepreneurship thriving in America. With a commitment to quality, cultural authenticity, and strategic growth, Bora Bora continues to inspire and expand across the U.S.
Contact Bora Bora USA
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Website: boraborausa.com
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Facebook: Bora Bora USA
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Instagram: @borabora_us